SelecTech launches retail/franchise division

SelecTech, Inc., a leader in the manufacture of innovative flooring products from recycled materials, recently announced plans for a retail/franchise division. Based out of the company’s corporate headquarters in Avon, Mass., the new division will feature customer service and marketing representatives specifically dedicated to retail and franchise customers with multiple locations.

“Uniformity is one of the benefits of chains and franchises. You want the customer to have the same experience no matter which location they visit. That goes from the way they are greeted to the look and feel of the store,” said Thomas Ricciardelli, president of SelecTech Inc. “In addition to utilizing a breakthrough interlocking technology that minimizes installation materials and down time, our flooring products are easy to customize for multi-location organizations.”

Eastern Mountain Sports (EMS) is one SelecTech’s recent retail customers. EMS wanted an attractive and comfortable floor for its shoe department to provide customers with the proper setting for selecting new shoes. EMS chose SelecTech’s FreeStyle flooring.

With its patented resilient composition, FreeStyle provided the perfect solution. With no installation hassles and no waiting for concrete to cure and adhesives to dry, the FreeStyle floor was snapped together on the concrete floor and ready to use immediately—helping the entire build-out project run more effectively.

Said a company representative, “Our mission is to encourage consumers to appreciate the outdoors and the responsibility that comes with this privilege. We wanted a ‘green’ flooring material that would be comfortable to walk on, install and maintain easily, and be reliable. FreeStyle helped us meet all of those needs.”

“Nowadays, franchisees seem to be drawn to franchisors with green initiatives. Our flooring products are made from 70 percent recycled materials and are 100 percent recyclable,” said Ricciardelli. “I’m not saying this will seal the deal on bringing in a new franchisee. But it certainly does show a level of commitment to greener operations by the franchisor that a potential franchisee has to respect.”

To learn more about SelecTech products, visit http://www.selectechinc.com.

About SelecTech, Inc.

SelecTech, Inc. was founded in 1993 with the mission of creating valuable products from scrap plastics. The company has become a leader in the manufacture of flooring products from recycled materials and uses one million pounds of recycled materials annually. Their products are made with up to 100 percent recycled content, are 100 percent recyclable and installed without adhesives making them some of the “greenest” and most cost-effective flooring products available. The unique interlock system on SelecTech’s flooring products enable them to be installed at a much lower cost, without a lot of costly downtime, which provides significant value to customers.

Using state-of-the-art technology and innovative product design, SelecTech created the top performing Place N’ Go residential flooring products, which are available at Home Depot. They are also the creators of the renowned commercial and industrial FreeStyle, FreeStyle ESD and StaticStop ESD flooring lines.